This is how it should feel. I came up with the idea of an "experiential" campaign that told Westin's story of "Renewal" and wrote the tagline "This is how it should feel". Print, web, TV, and a massive "station domination" campaign in major cities. And, of course, a zen garden. With creatives Scott Schindler, John Cheung, Jason Ashlock, Lea Platz, Helena Thorsell, David Johnson, Carlos Fernandez, Mike Leibowitz and Eric Rojas.